Webinar · Recorded 22 October 2026 · 38 min
Mark Beckett and Marshall Silver of Silver Arbitration Law join Ash Melwani of Obvi on Chew On This to walk through what the courts found, why nothing happens by default, whether a brand could qualify, and what a claim takes — using Obvi’s own account as the example.
The 2024 and 2025 rulings, the three auction mechanisms described in the court record — format pricing, squashing, rGSP — and why the findings matter while the cases are on appeal.
The government cases sought changes in conduct, not damages. Google's terms send disputes to individual arbitration, so no one files on a business's behalf — and why smaller businesses have mostly stayed out.
US-targeted Search spend since August 2016, at least $10,000, with access to the account — including inactive ones. What is excluded, and an illustrative worked example of claim value.
Three steps: review and sign the engagement, give read-only account access, and the firm prepares and pursues the claim. Walked through on Obvi's own Google Ads account.
Is this a public lawsuit against Google? Will Google retaliate? Will this take weeks of our time? Does stopping advertising disqualify us? Then questions from the room.
Senior Litigation Counsel · Silver Arbitration Law, PLLC
Led the international arbitration practices at Latham & Watkins and at Cooley, the firm Google has used to defend arbitration claims. Thirty years and 150+ disputes as counsel or arbitrator. Former U.S. member of the ICC International Court of Arbitration; formerly taught commercial arbitration at Harvard Law School.
Founder & Principal · Silver Arbitration Law, PLLC
Harvard Law J.D. Negotiated more than 20 strategic technology partnerships at Apple, practised corporate law at Willkie Farr & Gallagher, and has founded and run technology ventures. Founder of Silver Arbitration Law, PLLC, where these claims are the firm's only matter.
Host · Co-founder & CMO, Obvi · Chew On This
Co-Founder & CMO of Obvi. Surpassed $100M+ in 5 years. Managed $100M+ on paid ads.
Marshall Silver, attorney admitted in the state of New York. Attorney services provided by Silver Arbitration Law, PLLC. Prior results do not ensure a similar outcome. Cases against Google are pursued through individual arbitration under Google’s Service Agreement, not in court. Not affiliated with or endorsed by Google LLC. Attorney Advertising.
An assessment costs nothing and does not involve contacting Google. Two short steps: answer a few questions about the account, then review the engagement letter.
