Marshall Silver
Founder & Principal- Harvard Law School, J.D.
- Formerly negotiated major commercial deals for Apple
From the Paid Search Podcast
You may have overpaid
for Google Search ads.
A federal court found that Google used its search ad monopoly to raise prices. Find out what that may have cost your business and pursue a claim with no upfront legal fees.
Get your free assessment.
Mark Beckett
Senior Litigation Counsel- Lecturer on Law, Harvard Law School
- 30+ years in commercial disputes
- Counsel and arbitrator in over 150 arbitrations
Could this apply
to your business?
Past spend counts, even if you’ve stopped advertising. You can request a review for part of the period or for multiple accounts.
Read the one-page explainerYou’re a U.S. business.
Or your advertising account operated under Google’s U.S. terms.
You paid for Google Search ads.
Directly, or through an agency managing your campaigns.
You spent money from August 2016 onward.
A full ten years of advertising is not required to ask for a review.
You run Google Ads for clients.
Agency-managed accounts count when the advertiser paid Google.
Your claim is individual.
We handle it for you.
Google’s U.S. advertising terms generally require individual arbitration. We review the terms that apply to your business and, if you hire us, bring your claim on your behalf.
You pay nothing unless there is a recovery.
We work on a fixed contingency fee: no upfront fees, no out of pocket expense and no fees if there is no recovery. You review the engagement terms before hiring us.
Led by arbitration counsel who knows the process.
Mark Beckett brings more than 30 years in commercial disputes and experience as counsel and arbitrator in over 150 arbitrations. A Lecturer on Law at Harvard Law School, he previously led international arbitration and litigation at Latham & Watkins and Cooley.
We handle all the legal work.
You have a business to run. We help gather your account records, prepare your claim and manage the arbitration process for you.
A practice focused on Google ad claims.
Our Google advertising claims practice is built around mid-market businesses. Your Google ad spend and your business’s potential recovery are the focus of this team’s work.
The case, briefly.
In August 2024, a federal court found that Google unlawfully maintained monopolies in general search services and general search text advertising. Your business’s potential claim and any recovery require individual assessment.
Read the Justice Department’s announcementA few things to know.
Start with an assessment. Decide what comes next.
Am I committing to a claim?
No. Submitting requests an assessment. It does not file a claim or commit you to hiring the firm. You decide whether to proceed after reviewing the engagement terms.
Do I need records or a Google login?
No records or account access are needed for the initial request. Approximate Search spend and the years you advertised are helpful for the conversation. An accurate calculation requires account records.
Will Google know I’ve asked?
No. Requesting an assessment sends your information to our team, not to Google. Nothing is filed and nothing is sent to Google at this stage. If you later decide to pursue a claim, Google is notified of the claim itself — but it proceeds in private arbitration, not on a public court docket.
How long does it take?
Submitting takes about two minutes. Our team contacts you within one business day and reviews your Search spend with you. The legal process itself takes longer and varies by claim; we handle it and keep you updated throughout.
Is my information confidential?
Yes. What you submit is used to assess your potential claim and to contact you, and is handled as described in our privacy policy. Any claim that goes forward proceeds in a private arbitration forum rather than public court.
What if we stopped advertising?
You can request an assessment even if you no longer advertise on Google or ran Search ads for only part of the period since August 2016. Our team reviews your business’s circumstances individually.
What are the fees?
Fixed contingency fee. No out of pocket expense. No fees if there is no recovery. The engagement terms explain the arrangement before you decide whether to proceed.